Cognitive Dissonance and Choice
نویسندگان
چکیده
People like to feel good about past decisions. This paper models selfjusti cation of past decisions. The model is axiomatic: axioms are de ned on preference over ex ante actions (modeled formally by menus). The representation of preference admits the interpretation that the agent adjusts beliefs after taking an action so as to be more optimistic about its possible consequences. In particular, the ex post choice of beliefs is part of the representation of preference and not a primitive assumption. Behavioral characterizations are given to the comparisons 1 exhibits more dissonance than 2and 1 is more self-justifying than 2.
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تاریخ انتشار 2005